Blog.
Ideas, inspiration, and general mutterings from the inner sanctum of Web Inclusion
05 May Digital Transformation Advisory: Understanding Transformation
Demand for digital transformation advisory has never been higher. More and more organisations are becoming truly digital, leaving their competitors floundering. Its popularity is illustrated here using Google Trends to display volume of searches for that term (click for larger image): Rise and Rise of Digital...
12 Jul Three Key Considerations for a Website Upgrade
Posted at 19:29h
in CMS migration, ecommerce, Visitor Engagement and Conversions, web strategy
0 Comments
The website is a vital asset to any organisation. When it works well it can single-handedly leap-frog your competitors. Done badly, it can lose you business and diminish your reputation. Following are some key independent considerations for how to make the most of it when...
13 Mar What is Website Migration?
When migrating a website to a new platform, web masters are looking for a solution which is not only easy to edit and update, but also one which works hand-in-glove with Google. This has become increasingly important as web developers' experience and understanding of Google's...
28 Feb Which CMS is right for my website?
Migrating a static site to a CMS, or switching from a custom CMS to open source can bring significant advantages. It helps to have a bit of background about the choices available, so in this article we are comparing the benefits of the three most...
27 Feb What is CMS Migration
In the early days of the Internet, web consultants would place a series of html pages onto a web server, each of them linking to another to make up a website. The images would be kept in a folder of their own and referenced from...
16 Jan How to choose your domain name
Choosing a domain name is important, and shouldn't be taken lightly. Ideally, your domain name should be chosen only after you have done thorough keyword research. That way you can have identified your opportunity keywords and know which ones you are most likely to rank for. The...
16 Jan What is Article Marketing?
What is Article Marketing? Now that Google has become the first place we go when we need to find something, article marketing has become a vital method for intercepting searches and presenting your product as the answer. To do this, you have to provide Google with what...
16 Jan What are opportunity keywords?
Put simply, an opportunity keyword is one which has a high volume of monthly searches yet a low number of competing pages. It is an opportunity keyword therefore because it is one with which you can draw traffic from search engines relatively quickly. Google makes it...
15 Jan Keyword research step by step
The first step is to put yourself in your customers' (or audiences) shoes, and imagine what keywords they might use when they are searching for your offering. By 'keyword' we really mean phrase. It is rare these days that a user enters only one word...
15 Jan How to identify keywords associated with your target keyword
Google gives us a simple way to identify and list the keywords it associates with your target keyword. The best way to go about it is to get such a list from the horses mouth, at the Google Keyword Tool. Here you can enter your target keyword,...
14 Jan How important are Keywords in Search?
You will have an idea of what keywords people might use in the search engines to find your site. I'm sure you can think of six or seven straight off. Chances are there are thousands of websites all competing for those same keywords. So the...
- 1
- 2