John Newton Co. Ltd. [1]

10 Jul John Newton Co. Ltd. [1]

Established in 1848, and long-recognised as the leader in the field of damp-proofing products, John Newton & Co. discovered they were losing market share to lesser competitors on the Internet. Added to that, their previous web consultants were slow to make site updates and seemed unable to help improve their rankings.

Using thorough keyword research to identify opportunity search phrases, and by migrating the site to a more google-compatible content management system,  Web Inclusion trained staff at John Newton on how to take control of their website and re-take their position as market leader for their leading search terms.

Sales increased 30% year-on-year, and continue to increase as the company’s website becomes more and more integrated into the day-to-day operations of the company.