This is an ongoing project with John Newton Co. to simplify and make more accessible, its wide range of waterproofing products for the construction industry.
A large and complex database of products was grouped, colour-coded and sorted into manageable sections to enable ease of navigation. Added to this, a mesh of relationships between products, case studies, applications and solutions, means that users can find precisely what they need with ease and precision.
This website is further enhanced by an online shop and a members area for partially sensitive industry information.
Automation, content relationships, ecommerce, members area, mobile responsive