Hi, we’re Web Inclusion…
We do web strategy for clients in fashion, construction, medical, academia, event management, charity, the arts and travel.
No matter what industry you’re in, we believe the web works best when it is included in your day-to-day activity. That’s why we won’t take it off your hands. We’ll just help you take control of it to achieve your aims.
We also provide ideas and strategies which can propel your business online. Here are some examples of recent work we’ve done…
In Cloud 9
A specialist tour operator for holidays to Cuba, In Cloud 9 needed a method for visitors to engage and submit their requirements easily online. It also needed to attract more visitors to its pages for relevant keyword searches.
Web Inclusion migrated the site to a more effective CMS and added the functionality for heightened customer engagement. This included on-page forms for visitors to enter the sales process online, and back-end integration with a trusted 3rd party cloud service for recording and administering all bookings.
One of London's leading fashion designers needed help to be found in Google for the right keyword terms. Using our unique in-depth keyword research method we were able to identify a set of high-opportunity phrases and rank this site for them within a week.
The optimisation of Roubi.eu continued with 'textifying' and tagging images, to enable more efficient indexing; renaming menus and links to draw more search-engine attention, and development of external 'link wheels' to optimise the site even further.
Westminster Physiotherapy & Pilates Centre
With an excellent reputation offline, and a strong flow of local custom, Westminster Physio felt ready to expand online.
This project began as a simple migration to a more usable CMS, so they could update their website themselves. It then grew into a marketing project when we launched and monitored an in-depth online survey, obtaining over 30% response, which identified several lucrative areas they could tap into straight away.
The Knee Clinic
A leading knee surgeon launches a dedicated practice for the treatment of knees, and turns to Web Inclusion for the development of its new website.
What's needed is a medium which is easy to update internally, which gives patients the ability to submit their information forms online and which ranks well in the search engines so that insurers and private patients are directed to it as the authoritative practice in its region.
Anna Chromy has more public sculptures on display in Europe than any other living artist. She has been well-known in France, Italy and Austria for decades, yet not on the Global stage.
Web Inclusion's brief has been to create global acclaim for this locally famous sculpture artist, and to help her sell her most impressive sculpture yet. The monumental Cloak of Conscience, carved from the largest block of marble ever taken from the Michelangelo Quarry in Cararra, Italy.
Globally renowned business coach, Fiona Harrold needed help getting more targeted visitors who weren't finding her by name alone. She launched a new website in late 2012 in the hope it would convert a higher percentage to sales. She also consulted Web Inclusion to help her attract visitors searching for her product and not just her name.
With our thorough keyword research exercise, and over-the-phone staff training, she was provided with the guidance to target high-volume search phrases with low-volume competition.
How can you break into an established market which is already dominated by big players online? This was the challenge set by Event Course, a training company providing Diploma and Post Graduate courses to budding event managers. Our unique in-depth keyword research gave a good level of opportunity keywords for them to make a start, and so Eventcourse.com now finds itself on the first page of Google for many of its most 'out of reach' keywords within a few months of launch.
National Youth Ballet
The National Youth Ballet asked Web Inclusion to recreate its website from the ground up, with particular care to ensure its photographs show off the great work and enthusiasm there is in this charitable organisation.
We also set up a subscribers area, for members, parents of dancers and alumni to gather and discuss recent and future performances. Now NYB is at last in control of the content it publishes on the web. It can update the site itself without external help and it is attracting a wider reach from those wishing to audition, watch a performance or support financially.
John Newton Co. Ltd.
Established in 1848, and long-recognised as the leader in the field of damp-proofing products, John Newton & Co. discovered they were losing market share to lesser competitors on the Internet. Added to that, their previous web consultants were slow to make site updates and seemed unable to help improve their rankings.
Using thorough keyword research to identify opportunity search phrases, and by migrating the site to a more google-compatible content management system, Web Inclusion trained staff at John Newton on how to take control of their website...
Glynde Food Festival
The organisers of Glynde Food & English Wine Festival needed a website which would engage visitors and encourage them to book tickets online. They also wanted to streamline the work of gathering images and content from the exhibitors so it could be promoted both online and on paper at the event. Web Inclusion migrated the website to an enhanced CMS and developed numerous interactive elements. Now it can be found more easily in Google, and it engages visitors and exhibitors more effectively.